Venture provides full qualitative research services, including focus groups and one-on-one interviews. We can take care of the entire process, from recruiting participants according to your particular requirements, to moderating and reporting.

Venture first develops a detailed discussion guide in consultation with the client to ensure that all issues the client wants discussed in the focus group are covered. In addition, the client has the opportunity to raise other issues during the focus group that may result from the discussions. Venture will then provide to the client both a detailed report and a verbal presentation of the focus group findings, which can then be used as a guide to quantitative or survey research if required. Venture's focus group moderators have significant training in this area, and are valued for their ability and experience. Venture has full focus group facilities on-site at their Victoria offices, as well as experienced staff for focus group recruiting and reminding.