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Home > Qualitative Research > Focus Group Participation

Focus Group Participation

Venture Market Research Corp. looks for individuals interested in participating in focus groups on an ongoing basis. A focus group is an informal discussion in which you are asked to give your opinions about the topic being discussed. Focus groups usually last between one and a half to two hours. Individuals often receive a cash honorarium or other incentives for their time and as a token of our appreciation for participating in the research.

If you are interested in participating in a focus group, you will need to answer the following questions. Your answers will be processed for classification according to clients' requirements. If you are selected to participate, one of our staff will contact you to give you the details about the session. If you are not selected for our next focus group your name will stay in the database.

As market researchers, we are only interested in your opinions. Please rest assured that these sessions would not involve any sales or solicitations.



First Name:

Last Name:

1) In which of the following age groups do you fall?

    19-24
    25-34
    35-44
    45-54
    55-64
    65-74
    75+

2) In which of the following income groups does your total household income before taxes fall?

    $0-$19,999
    $20,000-$29,999
    $30,000-$39,999
    $40,000-$49,999
    $50,000-$59,999
    $60,000-$69,999
    $70,000-$79,999
    $80,000-$89,999
    $90,000-$99,999
    $100,000+

3) Which of the following classifications best describes your current occupation?

    Clerical Person
    Finance
    Homemaker
    Labourer
    Laid Off/ Unemployed
    Manager/ Administrator
    Professional/ Technical
    Real Estate
    Retired
    Sales Person
    Self-Employed
    Service Industry
    Student
    Trades Person
    Military

4) In which municipality do you reside?

5) How long have you lived in this municipality?

6) Which of the following best describes your current accommodation?

    Rent
    Own (with mortgage)
    Own (without mortgage)
    Other (please explain)

7) Are you…?

    Male     Female

8) How many people, including yourself, live in your household?

    1
    2
    3
    4
    5
    6 or more

9) How many people in your household are under the age of 18?

    1
    2
    3
    4
    5
    6 or more

10) Have you ever participated in a focus group discussion, interview or survey that was arranged in advance and for which you received a sum of money?

    Yes
    No (Go to question 14)

11) How many have you attended?

12) What were the topics discussed?

13) When was the last time that you participated in a focus group?

14) Sometimes participants are asked to write out their answers to a questionnaire or watch a TV commercial during the discussion. Is there any reason why you could not participate?

    Yes
    No

If yes, please explain.

In the event that a focus group discussion was to take place in your area, please provide us with a phone number where you can be reached, as well as the best time to contact you.

Daytime Phone Number: ###-###-####
Evening Phone Number: ###-###-####
Cell Phone: ###-###-####
Best time of day to contact you:






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